TOPSHOP FALL/WINTER DENIM JEANS BUYING PLAN

This project is a retail buying plan created for the UK fast fashion company Topshop. The plan explores the Toshop United States stores jeans assortment for the Fall/Winter 2018 season. With this project, we cover a company overview, a denim jeans marketplace analysis, key fast fashion jeans competitors, current buyng trends, buying influences, as well as tactics and goals for Topshop's Fall/Winter jeans assortment.